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  • Writer's picturesteven Acito

Batiste Dry Shampoo: Refresh Your Hair


Batiste’s new campaign hits the U.S. and Canada with the help of Bluewire Media.


Batiste Dry Shampoo is owned by Church & Dwight Co, but it started in the UK. This commercial campaign was created in the UK by a production partner in that market. When Church & Dwight’s North American Teams wanted to bring the ad to these markets, they needed a fast solution that included a new voiceover talent and a few minor tweaks to the video. Bluewire Media did an extensive talent search and provided the client with options from all over the world. We then negotiated the talent’s usage and rate, and directed and recorded the voiceover session with a phone patch that included the client’s U.S. and Canadian Marketing Teams. Once the voiceover session was complete, we mixed and edited the voiceover, and music and made slight changes to the timing of the ad to fit the voiceovers, then compressed and exported the commercial for delivery to both the U.S. and Canadian markets.





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